About Us
Our Staff
The Fit System
Featured Shoes

Do you need help in deciding which shoe is the right one for you? Call toll free and speak to one of our fit specialist. We will be happy to personally assist you and share our product knowledge to ensure your shoe choice is the best possible option. Guaranteed.


What we have:
Timex & Soleus Running Watches
Garmin GPS's
Heart Rate Monitors:
Hydration Systems:
Ultimate Direction
Reflective Safety Products:
Jog a Lite
Body Glide antifriction
The Stick and Footwheel by Intracell
Head to toe equipment for the soccer player
Yankx triathlon laces
B.O.B Strollers
Support Products by Protec
Balega, Thorlo, Smartwool, Injinji, Double layer by Wright Sock, Swiftwick
Large Selection of Descente, Nike, New Balance, Pearl Izumi, Sporthill, Zoot & Asics Running Clothes
CWX tights and bras
We have Gu and Power Bar Energy Gels, Gu2O and Power Bar Hydration and Recovery Drinks
Contact us at:
the Sneaker Store
4490 Commercial Drive
New Hartford, NY
Ask us about our preferred customer program, it's free!

Store Hours:

Mon. - Fri. 10:00 to 7:00
Sat. 10:00 to 7:00
Sun. 12:00 to 5:00
Pamela Underhill Karaz's Animal and Landscape Paintings
Our staff is friendly and always willing to help!
Email us! Suggestions, comments, and ideas are more than appreciated! Let us know what you think and what information you want us to provide.
Official Store Greeters:

Not for sale!

Bristol & Seeley
Definitely Not for sale!
Bosco breaking out!
Importance of proper Hydration even in the Winter








We have the largest selection of running gear and shoes in central NY.

Check out what we have to say about our new 2014 shoes!

Reviews on 2014 shoes



Stop in the see all the latest sports monitors to help keep you motivated with your training!




Thorlo Socks: Buy three get one FREE!


Road ID gift cards. A thoughtful gift, nicely packaged available in several dollar amounts to cover all Road ID products.



Petzl #1 in headlamps.

Just in, a large selection of new running and tri books. They make a great gift!

Leave it to the Sneaker Store to find the nicest most clever Christmas accessories.


2XU from Australia is designed and tested at one of the world's renound sports facilities the Australian Institute for Sport. AIS. We now have recovery and performance socks and sleeves as well as recovery leggings. From $44.99 and look for 2XU triathlon apparel coming soon!



CEP from Germany offers compression socks and sleeves with the expertise of a medical background. We will help you size by taking measurements and explain the benefits and differences offered by wearing socks or calf sleeves to speed recovery from hard workouts and for performance enhancement worn during your workout or wearing all day to help aid an injury. From $39.99


Bob Strollers: Revolution and Ironman now $100 OFF and receive $85 in accessories. All colors in stock.




Compression wear. Are you using it?

Check out what we think.


When in doubt what to get, the Sneaker Store Gift Card is always the perfect gift for that hard to buy for runner.



KT Tape


High Visibility Vest and Jackets


Tifosi Glasses


A unique opportunity to find nicely crafted jewelry designed just for the runner. Earrings, necklaces, and bracelets starting at only $19.99.


Injinji Socks, Buy three get one FREE!


CWX Tights



Our Staff:


Geoff "Birthday" Hale

Birthday has the uncanny ability to explain and demonstrate anything and everything involved in distance running. His attention and care for his customers is really tops. He has learned so much from Scott and on his own, we're sure you'll have a great experience dealing with him.

Brian “The Brain” Stevens.

Brian is also a standout runner at Utica College and is a student of Criminal Justice. Brian’s knowledge of running and racing is a valuable resource for our customers. He comes from a long list of runners in the family and the tradition continues with Brian’s little brothers following his footsteps with their running careers.


Katie “Peanut” Day.

Katie is a standout runner at Utica College and she’s fitting in really great on our staff. We are continually amazed with her words of wisdom such as her latest , “I love jackets with full length zippers so I can unzip them.” Profound, no?



Josh Belisle.

Josh has been employed on and off at the Sneaker Store since 1999. He is now a math professor but he still has a passion for running and we are so happy to have him back on the schedule. Josh also opened one of the Running Company stores in Bronxville. He brings a lot to our business and we encourage you to consult with him for all your training and racing needs.


We are an official drop location for Soles 4 Souls. For more information check out their website.


Largest selection of energy gels in Central New York. We also carry hydration and recovery products.

Our commitment to Merrell is no different than our commitment to running shoes. Versatile, comfortable and high quality. Merrell will be your go to shoe this Fall and Winter!




Superfeet Premiun Insoles
The Fit System

It's a science, the perfect fit!